So next Halloween, don’t be scared of making the switch to a better platform that allows you to make more money, and does not charge you for email and is more interested in promoting themselves than your event. Processing Fee Revenue Generation on TicketSignupĪs we covered in this blog, TicketSignup allows our customers to set their own processing fees and keep the difference. $(0.80 per transaction * 1 transaction) + ($20 per ticket *2.74 tickets * 4.8%) = $0.80 + $2.63 = $3.43.Īssuming 2,000 transactions (about 5,500 tickets), that is a difference of $8,440 that you event could have kept for yourselves or passed onto your customers. In our Haunt wrap-up, we saw an average of 2.74 tickets per transaction. If you cancel your ticket, that fee is not reimbursed to you. That per Ticket and per Transaction is a killer for most halloween events. The Club is absorbing the transaction fee when you purchase your ticket. For customers doing over 5,000 tickets per year, we do a revenue share dropping the cost 20% to $0.80 + 4.8%. For TicketSignup customers, our pricing is $1.00 per TRANSACTION (not per ticket) + 6%. If you had a decent sized Halloween event, you probably used their Professional package, which is $1.59 per Ticket + 6% processing fees (including credit card fees). If you hosted one of these events, you left money on the table because of Eventbrite’s high processing fees. Eventbrite just had their Q3 Earnings call, where they highlighted Halloween events being up 50% this year.
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